Logic without magic is boring.
Magic without logic is meaningless.

“If you’re lucky enough to work with Annette, prepare to have your mind blown (in the best way possible). She’s not just a brilliant writer, she’s a creative force of nature. With a trophy shelf that’s practically groaning under the weight of her awards, Annette doesn’t just write copy, she crafts magic. Sharp, witty, and endlessly original. She brings big ideas, bold energy, and a whole lot of brilliance to every brief. Plus, she’s just an all-round fantastic human. Hire her, collaborate with her, learn from her. You won’t regret it.

David JoubertChief Creative Officer, Dig (Sydney)

“Annette brings a unique blend of sharp strategic thinking, creative bravery, and an infectious sense of humour to every brief. She’s deeply consultative in her approach, never precious, always collaborative and has that rare ability to push creative boundaries while still bringing people along for the ride. Just when you think you know where a concept is headed, Annette surprises you with something unexpected, clever, and memorable.

Warren AppsPartner & Director, Supercurious (Canberra)

“I have had the pleasure of working with Annette many times throughout my career. You won’t find a smarter, wittier, more experienced creative than her. Her writing is impeccable, her ideas huge and her approach so professional. And to top it all of, she is one of the most decent human beings you will meet. But hire her because she’ll make you look really good. Yes that good!

Ahmed TillyCreative Consultant, Number 10 (Johannesburg)

“Annette's exceptional talent for bringing concepts to life in the studio is unparalleled. Her profound understanding of storytelling and audio production, combined with her calm professionalism, allows her to effortlessly guide talent to perfect performances. She's a true partner in the creative process, helping me consistently achieve amazing soundscapes. Annette is an invaluable creative director and an extraordinary wordsmith. I wholeheartedly recommend her.

Paul BaxterSenior Sound Designer, Baxter Sound (Melbourne)

“I worked with Annette at Net#work - doing some of our boldest, freshest work.
Her positive attitude, ability to think deeply and keep a light working atmosphere, hasn't faded over time.
And would strongly recommend working with Annette, to experience that for yourself and the team.

Julian WattChief Creative Officer, Europe, Ford at VML

“Unequivocally one of the greatest creatives I’ve ever had the pleasure to work with. Annette is an absolute genius. Her ability to take an insight and craft a brilliant and effective idea time and time again, never ceases to amaze me.
She’s also just a wonderful person. Her intelligence, empathy and humour lift everyone around her.

Rhys MorrisonSenior Client Director, Forsman & Bodenfors (Dublin)

“Annette brings not only decades of writing experience, but also award-winning talents that will move your brands and campaigns forward by miles! Choose to work with her now, you won't be disappointed!

Katinka PretoriusSunshinegun, Managing Director

“I've worked with Annette for 8 years, and her ability to craft unforgettable, human-centred stories – from the whimsical and downright hilarious to the deeply moving – is unmatched. She is a truly exceptional Creative Director, an amazing human being, and an absolute joy and delight to work with.

Kate EdwardsCreative Director and Partner, Supercurious (Canberra)

“Annette is whip smart and a delight to work with. She always brings strong, differentiated concepts to the table with a high level of craft when it comes to the writing. Always smiling and always fun to work with, she’s a great addition to any team!

Asheen NaiduGroup Executive Creative Director, Leo Singapore